Welcome to the Southern Extreme Bull Riding Association (SEBRA), the premier sanctioning body for bull riding in North America. Since our inception in 1994 by Jerome Davis, a legendary founder of the Professional Bull Riders (PBR), SEBRA has been dedicated to nurturing and advancing the sport of bull riding from its grassroots to professional levels.
OUR MISSION
SEBRA aims to strengthen and sustain the thrilling, high-energy sport of bull riding. With deep roots in the PBR, our association was established with a vision to provide young cowboys with an opportunity to excel in bull riding. Over the years, we have evolved into the largest bull riding association in North America, growing from sanctioning 150 events to over 450 nationwide.
Austin Beaty - 2023 Bull Riding Champion & SEBRA President Chan Canter
OUR GROWTH & IMPACT
Under the leadership of our current President, Chan Canter, SEBRA has expanded its reach significantly. Our headquarters remain in North Carolina, but our influence spans coast to coast. We are committed to growing the sport by investing in smaller producers and stock contractors, creating entry-level events for emerging bull riders, and collaborating with industry leaders to produce professional-caliber events.
OUR COMMITMENT
TO THE SPORT
At SEBRA, we are passionate about developing the next generation of bull riders, bull breeders, and producers. We offer a range of programs, including schools and clinics, designed to equip riders with the skills needed to transition from entry-level events to professional competitions. We work closely with producers to enhance the quality of their shows, helping them attract larger audiences and more skilled riders.
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Our efforts also include mentoring new producers, ensuring a steady stream of accessible events for aspiring bull riders. By fostering a supportive environment and providing valuable resources, we aim to keep the sport of bull riding vibrant and competitive.
JOIN US
Whether you're a bull rider, a producer, or a fan, SEBRA invites you to be a part of our growing community. Together, we can continue to elevate the sport of bull riding and support its future stars.
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For more information about our events, programs, or how to get involved, please contact us. We look forward to working with you and advancing the sport we all love.